Big canna pot pie

Once-in-a-generation business opportunities are on offer in the brave new world of legalized cannabis. But how many ambitious Canadian start ups will actually take home a prize?

American companies,  multinationals and billionaires are racing ahead of the pack to get a big fat piece of Canada’s tantalizing pot pie.

These corporations have already baked in the upside as they set their sights on a growing market for medical and recreational cannabis.

Nearly every day we hear rumours, if not news, of mergers, acquisitions, major investments and outright takeovers. No doubt there’s more to come.

Recent patent applications show large corporations racing to get their products to market.

Even liquor giants,   beer companies and coffee shops are getting in on the action.

The Craft Cannabis Association of BC is ringing the alarm bell and have been since 2016.

Big Canna swallowing the whole pie?

The promised land of opportunity for small business and start ups once seemed so close.
But as legalization get closer, it’s pretty clear that it’s no slam dunk.
Turns it could be slim pickings for  small producers and other companies.
These fledging companies are not likely to will get a generous slice of the action.
What seems more likely is that Big Canna companies will swallow up the juiciest and most profitable bites, leaving smaller players to scramble for crumbs.
And now, rumours that booze giant Diago – he of Jonny Walker fame – has its eye sharply focused on Canada.
A marriage to one of our stock-market darlings … what a match made in heaven.
What could possibly go wrong?
At a time when the U.S government’s bully tactics are harming our industries because the Americans . have been “getting a raw deal” for years … this is when we roll over?
It’s positive and good that Canada is taking the lead in doing what the US refuses to do – burn the prohibition law and make marijuana legal. Finally,
But are we ready for the tactics that pharmaceutical, tobacco and beer companies  (and cola companies)  have been accused of over the years?
Is bold and brash American-style advertising to grow the pool of consumers who take cannabis for medicines and cannabis for fun good for our nation as a whole?- and our young people?
Big Pharma.  Big Tobacco. Big liquor and beer.
How did that turn out for us?

The opioid disaster. Rising rates of alcoholism. Drugs with dangerous side effects.

While cannabis may  provide solutions to the latter,  we ought carefully  watch carefully about how this all plays out?

Those who do not learn from the mistakes of the past are doomed to repeat them.

 

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